About Our Hypoallergenic Pet Food

Developed by leading pet nutritionists, our dog and cat foods represent the finest dry pet foods on the market.

All our pet food has been developed with leading experts in both dog and cat nutrition and made with only the finest raw materials.

Hypoallergenic Pet Food

Our pet food range is hypoallergenic (formulated without wheat and wheat gluten) and is suitable for dogs with sensitivities to these ingredients. The grain free range comprises of the very best nutrition for all life-stages and lifestyles of your pet.

• Top quality – best value
• Range of sensitive and functional foods
• For all sizes and life-stages

Your pet’s health and happiness depends on you and the food you choose. To stay healthy, active and happy, dogs and cats, like humans, need a balanced diet containing a wide range of grain free nutrients, made available in a balanced tasty pet food.

Protein Rich Pet Food

The type of protein, its source and digestibility are very important for pet health. Meat is the best source of protein for dogs and cats with a balance of amino acids from animals and plants for ideal performance.

Once protein is ingested it is broken down into the individual amino acids that are used as building blocks for healthy growth and repair of tissues (muscle definition and coat condition).

Cats are carnivorous and require a higher level of protein in their diet compared to omnivorous dogs.

Essential Oils & Fats

Oils and fats are needed in the diet to provide essential fatty acids (including Omega 3 and Omega 6) and energy. They are involved in many aspects of health including skin and coat condition, brain and eye health and reproduction.


Carbohydrates are a good source of energy in pet food, consisting of easily digestible grain free starches and more complex carbohydrates such as cellulose (fibre).

Potato, rice and peas are good sources, encouraging lower feed requirements and smaller, firmer stools.

Vitamins & Minerals

These are essential for the long term health of your pet. Vitamins are necessary for many of the body’s processes and they can act as antioxidants which help prevent ageing. Minerals are required for healthy bones, skin and overall cell function.

Functional Ingredients

These high performance ingredients are added to our grain free hypoallergenic pet food, for specific nutritional benefits:

• MOS & FOS: For gastrointestinal health and performance.
• Glucosamine, Chondroitin & MSM: To promote the maintenance of joints.
• Yucca: Aids digestion and reduces faecal odours.
• Allergy-X®:A unique blend of herbs may help to alleviate “allergic signs such as itching, hair loss and mucky ears”.
• Verm-X®:A natural herbal product that may help to control internal parasites.